Great Houses and Their Stories: Winston-Salem’s “Era of Success,” 1912-1940

Author and distinguished architectural historian Margaret Supplee Smith, Ph.D., and noted photographer Jackson Smith tell the rich histories of more than 75 great houses through beautiful new photography, historic photographs, personal narratives, and oral histories. Through diligent research of historical records and interviews with residents and local historians, they’ve uncovered fascinating stories about the families whose fortunes shaped neighborhoods like Buena Vista, West Highlands, and Reynolda Park.

In the early twentieth century, Winston-Salem was hailed as the “town of a hundred millionaires.” Booming tobacco and textile manufacturing industries converged to make Winston-Salem the largest and richest city in all of North Carolina, and major architects flocked to the area to design for its newly wealthy clientele. Ambitious commercial buildings and gracious suburban estates abounded, hosting generations of families that shaped the economic future of the country.

Great Houses and Their Stories explores Winston-Salem’s finest residential architecture from that era–its spacious mansions, palatial gardens, and even working farms–and delves deeply into the stories of the people who lived and worked in those historic buildings. This is a book for the preservationists, history buffs, and architecture lovers of the world and for the Winston-Salem residents who have always wondered about the abundance of green-roofed mansions still surviving in their city, even as similar pockets of early 20th century architecture throughout the country have been lost to time.

By publishing this book, Preservation North Carolina hopes to advance the preservation of Winston-Salem’s rich architectural legacy, which is highly threatened by demolition and overdevelopment.

Tax, shipping and handling are included.

Thank you for choosing to advertise you property through Preservation NC’s social media platforms. This is an add-on item to a current or new website ad. Your ad will run once on both of Preservation NC’s highly trafficked Instagram and Facebook pages and also will be featured in our story. The social media post will include the same 6 photos (or up to 10 photos if more were purchased) and copy from the website ad you’ve submitted. If the copy needs to be shortened to fit in the social media post, we will email you for your approval.

Note: social media ads will not be posted until we’ve received your approval on the live website ad.

For a limited time, Preservation NC is offering a special rate the powerful book, The Color of Law by Richard Rothstein. Rothstein presented a keynote session at the Preservation North Carolina’s 2020 Virtual Conference.

In this groundbreaking history of the modern American metropolis, Richard Rothstein, a leading authority on housing policy, explodes the myth that America’s cities came to be racially divided through de facto segregation—that is, through individual prejudices, income differences, or the actions of private institutions like banks and real estate agencies. Rather, “The Color of Law” incontrovertibly makes clear that it was de jure segregation—the laws and policy decisions passed by local, state, and federal governments—that actually promoted the discriminatory patterns that continue to this day.

Books are $16 each which includes tax, shipping and handling.

The DVD shares the history of the Loray Mill, the largest textile mill in the South under one roof, from its inception in 1900, through the infamous strike of 1929, the glory days of Firestone, abandonment and rebirth as the monument to perseverance that it is today. It includes interviews of community members who invested their time and vision over the last 25 years towards the rebirth of the Loray Mill.

The price of $20.50 includes shipping and handling.

Purchase as many additional photos as you’d like for your property ad, for $10/photo. Use this option if you are adding photos to an existing ad, or are adding photos to a property that Preservation NC holds covenants on.

This fee is required to make changes to a property ad on PreservationNC.org (after one free round of edits). Please contact Annie Jernigan at ajernigan@presnc.org to send your changes.

For a limited time, Preservation NC is offering a special rate on its award-winning 50th Anniversary publication, North Carolina Architecture by Catherine Bishir. This gorgeous coffee table book tells the history of the state through its buildings and features timeless images by noted architectural photographer Tim Buchman.

A special rate of $48 (includes tax) is being offered.

To take advantage of this option, you must be able to pick up the book at our Raleigh headquarters location. Please coordinate pickup with our staff by emailing Chrissy Pressley at cpressley@presnc.org.

Published in the fall of 2014, this book covers a 100-year span in the Raleigh neighborhood of Cameron Park. Written by accomplished historian Ruth Little, with photographs by David Strevel, this charming book contains a richly illustrated narrative about Cameron Park and its residents through its first century. The purchase price of $15 includes tax.

Thank you for choosing to advertise through Preservation NC’s website. Your ad will run for 12 months from the date it is approved or until the property sells (whichever comes first). Your copy can be as brief or extensive as you like – there is no word limit, and all ads include 6 photos (as jpeg files, 600h x 800w pixels preferred).

Thank you for choosing to advertise through Preservation NC’s website. Your ad will run for 6 months from the date it is approved or until the property sells (whichever comes first). Your copy can be as brief or extensive as you like – there is no word limit, and all ads include 6 photos (as jpeg files, 600h x 800w pixels preferred).

Thank you for choosing to advertise through Preservation NC’s website. Your ad will run for 3 months from the date it is approved or until the property sells (whichever comes first). Your copy can be as brief or extensive as you like – there is no word limit, and all ads include 6 photos (as jpeg files, 600h x 800w pixels preferred).

Thank you for advertising in North Carolina Preservation. A full page ad (approximately 4.5″ x 7.5″) includes up to 3 images and 175 words (unless submitting a camera-ready ad which is determined by user layout). Julianne Patterson (jpatterson@presnc.org) will follow-up with advertisers with information about the ad and publication date.

Thank you for advertising in North Carolina Preservation. A half-page ad (approximately 4.5″ x 3.5″) includes one image and 75 words (unless submitting a camera-ready ad which is determined by user layout). Julianne Patterson (jpatterson@presnc.org) will follow-up with advertisers with information about the ad and publication date.

Thank you for advertising in North Carolina Preservation. A quarter-page ad (approximately 2.25″ x 3.5″) includes one image and 35 words. Julianne Patterson (jpatterson@presnc.org) will follow-up with advertisers with information about the ad and publication date.